Designer + Creative Generalist

Position: Director

· Exploring new business opportunities in the UAE and conducting feasibility studies for these ventures.
· Planning and executing the development of a new influencer-based group purchasing platform.
· Leading the naming, brand development, and concept creation for two cosmetic brands:
– ‘BYOR,’ a microbiome-based cosmetic brand.
– ‘INSCAPE,’ a region-specific functional cosmetics brand in the UAE.

Position: Team Leader

· Online Store Management
· Establishment of Commerce Operations and Guidelines
· Establishment of Advertising Operations and Advertising Operation Policies
· Promotion of the Introduction of a New Advertising System
· Facilitation of Service Renewal

Position: Director

· Team Management
· Overseeing the operation of the dental care brand ‘E-Flash.’
· Leading the renewal process for the hair care brand ‘Mingle.’
· Successfully launching a new cosmetic brand, ‘Parachute Cosmetics.’
· Managing the handover process during the acquisition of ‘Enable Daon Soft.’

Position: Director

· Team Building and Management
· Providing support for duty-free shop-related activities, including brand and product planning, production, and platform development.
· Successfully launching the jewelry brand ‘Anna Flair.’
· Spearheading the development of ‘The Foot Shop’ private label brand.

Position: Director

· Team Building and Management
· Comprehensive Brand Development and Interior Visual Art Direction
· Overseeing the operation of the main branch and two additional branches (Lotte Department Store Jamsil Branch and Shinsegae Starfield Hanam Branch)

Position: Visual Art Director

· Team Building and Management
· Comprehensive Brand Development and Interior Visual Art Direction
· Overseeing numerous ongoing branding projects

Position: Branding Designer

· Participation in multiple branding projects.
· Notable involvement in the brand development of the Samhwa Paint sub-brand ‘Home & Tones.’

Position: Graphic Designer

· Brand development, creating and evolving brands.
· Collaborating on new product development.
· Producing engaging brand introduction videos.

Position: Graphic Designer

· VMD for flagship stores.
· Designing brand catalogs.
· Managing the production process for brand introduction videos, from proposal to filming and editing.

Position: Student Designer

· Editing the annual catalog.
· Designing event flyers.