Atempo

Client: Nomadic Hotel
Role: Design

I was assigned the task of crafting a luxury loungewear brand and, in response, I conceptualized the brand identity and established comprehensive brand guidelines.

Project Info: Brand identity for a luxury loungewear brand.
The design concept of ‘atempo’ was inspired by the musicscore and the braille that expresses musical terms to contain the meaning of the brand name derived from music terms. It is designed in a form that implies the direction of the brand that is being pursued.

Project Site: https://atempo.kr